Write a short treatment (350 minimum/500 maximum words) describing your creative approach and proposed filmmaking style for a series of short web-based video spots to promote the Auberge Resorts Collection properties in Napa (Calistoga Ranch, Solage, and Auberge du Soleil), with a focus on the “Napa Experience” in three core areas:
- Arts & Entertainment
- Outdoor & Active
- Food & Culinary
Your treatment should include details on which activities, events, or locations you would choose to represent Napa in these three core areas, based on the identities of the featured Auberge properties, and how you would represent them in a series of promotional videos. The final spots will run from 10 to 45 seconds each and will be used to promote the Napa properties online via Auberge Resorts Collection’s website, digital marketing, email campaigns, and social media.
Five finalists will be selected by CFI and Auberge staff to pitch their concept to a review panel of industry professionals, who will then select one winner to be awarded the paid production gig package.
CFI and Auberge Resorts Collection will promote the contest winners through their respective marketing and publicity channels including the CFI and Auberge websites, social media, and digital marketing, and a press release announcing the winner of the Challenge.
Each submission will be judged based on its creativity, originality and viability as well as its perceived value as a marketing resource for the Auberge Resorts Collection properties.